Many self-publishers (especially those who are writing non-fiction) give themselves the best chance of success by thinking about marketing before they’ve even begun to write their books. Why is this? The reason you are writing your book and what your readers have to gain from reading it are the essential questions that determine how you are going to market your book. Knowing:
who your market is
what they want
what you want from your book
will give your writing and your marketing strategy direction.